⚜ The Founder ⚜
Moran
Founder of Adele Or. Makeup artist by profession, mother of five, and the vision behind every scent that carries her daughter's name.
From the makeup chair to the perfume atelier
Moran spent years as a professional makeup artist, working up close with skin, texture, and the small details that make a face — or a product — feel finished. It was there she started noticing what the luxury market kept getting wrong: beautiful packaging wrapped around formulas that cut corners. The idea for a brand of her own began during her pregnancy with her daughter Adele, and waited patiently through the years she chose to give fully to raising her five children.
Adele Or launched when that idea finally had room to breathe — built together with her husband, a fragrance industry veteran with over twenty years of experience, who develops and blends the collection's scents in the atelier.
What she insists on
Every Adele Or product starts from the same rules Moran set on day one: rich botanical ingredients, highly concentrated premium fragrance oils, and fragrance oils that are vegan, paraben-free, and cruelty-free. The collection is crafted in Florida, and each of the seventeen scents is offered as a complete ritual — from eau de parfum to body butter to home fragrance — so a scent you love can follow you through the whole day.
The Scent Journal
Moran writes about the collection, scent profiles, and how to wear and layer fragrance on The Scent Journal — the same voice you'll find in every product description on this site.